07453 166 827 craig@craigriley.co.uk

There are many benefits to doing local SEO for Liverpool businesses

One of the most under-used online marketing techniques is website optimisation for local search!

One of the most frequently asked questions I get from clients is:

[su_quote]What is the difference between SEO and Local SEO?[/su_quote]

What is SEO?

SEO or Search Engine Optimisation is the process of getting a website higher in the search results for specific keywords that relate to your website.

There are a number of factors that allow a website to appear higher in the search results. The main two areas to work on that will improve your positions in Google are On-Page SEO and Off-Page SEO.

What is On-Site SEO?

[su_quote]Not all websites are setup correctly. Beautiful design does not correlate with great SEO![/su_quote]

When the search engines crawl your website, they look for specific elements on your website and these elements help the search engines determine what your website is about and also where to place the website in the search results.

Some of the on-page ranking factors that the search engines look for:

  • Keywords in page title
  • Heading tags (H1, H2, H3)
  • SEO friendly URL’s
  • Internal Links
  • Responsive design
  • Image optimisation
  • Keyword & LSI keywords
  • and much more

It is imperative that your website is setup correctly to give you the best chance of ranking in the search engines for the keywords that relate to your business.

What is Off-Site SEO?

Once your website is setup correctly and it has been submitted to the search engines.

It is time to start working on ranking factors to help improve your website’s position in the search results.

Off-Page SEO techniques that will help boost your websites position in the SERP’s:

  • Social Profiles
  • Social Signals
  • Web 2.0 links
  • Authority inbound links
  • and more

When it comes to doing off-page SEO, it is advised to do what will look natural to the search engines. Do not abuse the techniques you are doing to a website as a red flag will appear and your website will get penalised (Something you DO NOT want to happen!)

Doing Local SEO Correctly

There are a number of ways that you help your website get seen in the search engines. All the techniques below are all within Google’s guidelines.

  • Create a Google Business Listing – Complete your profile 100%
  • Leave reviews online
  • Encourage reviews of your business
  • Get listing on local directories
  • Share your business on Social Media websites
  • Blogging
  • Be consistent with content

Everything to do with SEO is “consistency“. The more you put into your local Search Engine optimisation, the more your website will appear in the search results.

Why invest in SEO for your website?

[su_quote]What is the point of a beautiful website if no one can find it online?[/su_quote]

The majority of businesses believe that if they invest in a beautifully designed website they will automatically generate new leads from the internet.

Let me ask you something…. 

If you buy a new car, will it be able to drive without fuel? No, you constantly need to fill your car to keep driving.

SEO is the fuel that will drive your website in front of customers looking for your services. Local SEO is what will increase the exposure for your website and generate new leads for your business.

Local SEO is what will increase the exposure for your website and generate new leads for your business.

Local SEO in Liverpool

Liverpool is one of the most competitive cities in the United Kingdom.

The search results are lined with local businesses all trying to get to the top of the search results for the keywords that customers are searching on a daily basis.

Every day, I see what businesses are doing to get in front of customers and local SEO in Liverpool is one of the most used marketing techniques.

I am a freelance local SEO expert and I specialise in helping local businesses get found in the search engines.

I use modern techniques that work inline with Google’s guidelines. The results I am getting for my customers are far ahead of their competition and this can be seen in reporting and calls generated.

Call for a Quote

I am always happy to speak to businesses who are looking to expand and generate more leads for their business.

To speak with me, please contact me by using any of my details below:

Tel: 07453 166 827

Email: craig@craigriley.co.uk

Web: craigriley.co.uk

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